Case Study

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Case Study

Power Generation

Digital Transformation:

  • USSP’s digital marketing team developed a fully integrated website for a large Hyundai and Honda 2-wheeler dealer in South Gujarat, India showcasing its products, services offered by the dealer in sales and aftersales. The team also implemented a lead generation campaign to increase retails and workshop reporting for the client team.
Power T&D

Network Expansion:

  • The client is an Indian Tractor Manufacturer and exports tractors globally. The client team was keen to enter East African by appointing a distributor partner based in Nairobi, Kenya. USSP team supported its client by identifying and evaluating potential partner prospects in Kenya. The team of consultants from USSP recommended the most suitable partner prospect to its client partner, who eventually appointed a distributor partner and launched its products for Kenyan market.
  • The client is an Indian Tractor Manufacturer and exports tractors globally. The client team was keen to enter the middle east region by appointing a distributor partner based in Dubai, UAE. USSP team supported its client by identifying and evaluating potential partner prospects in UAE. The team of consultants from USSP recommended the most suitable partner prospect to its client partner, who eventually appointed a distributor partner and launched its products for UAE market.
Oil and Gas

Sales & Marketing Transformation :

  • The client team is INR 200 Cr large automotive dealer group based in South Gujarat. The client team wanted to Identify and analyse the gaps in Sales, Aftersales and CRM processes to improve the retail performance of its sales and aftersales business units. The USSP team stationed itself at client’s location and initiated process mapping activity by department, function and roles in the dealership. Its experienced consultants who are having subject matter expertise in the area worked with the client team to formulate a performance linked action plan with clear objectives for each function and role. The project was running for 45 days and post implementation review process lasted for 3 months. The result was 8% improvement in retail sales and 12 % improvement in vehicle reporting for the client team

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